Aerie:Real Models, Real Beauty
Hey everyone, it's Sofia and I have some news to tell you.
Aerie has just launched a new campaign called Real Aerie, for their 2014 Spring Ad. In this campaign they are featuring models, not supermodels. These models are not going to be retouched at all, not even airbrushed.
I think this is one of the best things that could happen to a really popular store. I love Victoria's Secret a lot, it's a great store, but they hire supermodels. These supermodels are not only extremely and unrealistically skinny and pretty, they still have to undergo the process of being airbrushed and retouched. Everything about supermodels or just models these days have every aspect of themselves changed. When they see themselves in the magazine, they don't recognize themselves!
These days girls see all these "perfect" women in magazines saying, "I want to look like her!" Yet, in reality the women in the magazines don't even look like that. Did you know when people are retouching or airbrushing models that sometimes they remove ribs so they can look slimmer and get more of an hour glass shape? Can you believe that these "perfect women" that you're looking at are missing ribs and are not even human anymore with all their alterations? It's horrible.
The Huffington Post article about this points out that Aerie's target audience is young women from 15-21 years of age. This is the age when girls become insecure and start comparing themselves to every woman they see on tv or in magazines. If they can see models showing their flaws on tv, in magazines, and showing confidence-that is what we need today. Jenny Altman the brand representative told Good Morning America, "We left beauty marks, we left tattoos, what you see is really what you get with our campaign."
Even though they're still models, and models have to have a certain body type, they are still people like us. Without retouching their photos it brings a sort of life to them, a sort of possibility that you could have that body one day. They'e bodies are real and they are real people, not just a computer generated perfect image that's unrealistic.
Aerie is setting a fantastic example in the fashion industry. Hoping more clothing companies will take notice!
Sofia & Katyana